Thursday, September 22, 2005
HairMax: Low Level Therapy, Indeed
Filed under: in the news...
In our search for the newest medical gadgets, we come across the ridiculous and the sublime. See if you can tell what we thought of this press release:
What Goes More Hand In Hand Than Music Stars and Looking Good?Starting from the The Beatles getting off the plane with their mops of hair, Madonna and David Bowie, music has defined the epochs of style over the years, and like the HairMax LaserComb promotes, hair is our crowning glory.
...The HairMax LaserComb is the newest technology in grooming for men and women. Using Laser PhotoTherapy (also known as Low-Level Laser Therapy, LLLT) the HairMax LaserComb makes your hair thicker, fuller and healthier in an easy-to-use, convenient, affordable hand-held device.
Of all the press releases we read, this one was special. Was it that the cross-coverage item they're promoting -- ABC's World Music Awards -- aired a week before this release? Or was it the grammatical mistakes and clumsy use of American idioms from a supposedly US firm? Difficult to say.
But our investigation into how the HairMax works (we visited their website) yielded true pseudoscientific enlightenment:
The HairMax LaserComb harnesses the energizing and nourishing effects of Laser PhotoThereapy to make hair look healthy and vibrant. Light is energy. Living cells thrive in light and your hair is no different. The end result is that the appearance of your hair will improve and you will feel good about your hair again.
We would argue that your hair is different -- that it's not alive, that it's not even made up of cells. This is why trips to the barbershop aren't excruciatingly painful. We learned this at some point in medical school, or maybe it was grade school.
But what else can you expect from a company that advertizes its medical device, above, amidst smoke and mirrors?
More from HairMax...
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