Archives: 2011

It is the last days of the year again, with the days being short and cold, but the warmth and coziness building up around the holidays. 2011 is coming to an end and it has been a good year for Medgadget. Just like last year we want to give you an overview of what has happened in the medical technology world during the past year.

3337jjjj67jg The Best of Medgadget 2011

Medgadget

But first, Medgadget itself: like we said above, it has been a great year for Medgadget. In may, Medgadget received its first major update since its launch seven years ago. The site was moved over from Movable Type to the more versatile and popular WordPress platform, with a brand new design and many new features. The number of visitors has since grown significantly, causing some growing pains as our servers had trouble keeping up with the demand, but a move to new servers and many optimizations have now mitigated these problems. Seven new authors, four doctors and three biomedical engineers, joined the Medgadget ranks. Among the new authors, one even joined the team following a comment on last year’s best of post. Content-wise, this has resulted in more interviews, more in depth reporting and we also covered more conferences than ever before: TEDMED, FutureMed, Games for Health and Medicine 2.0, while also providing exclusive content from the RSNA [1, 2, 3, 4] and the mHealth summit [1, 2, 3]. We have partnered up with Flipboard and The Atlantic, broadening our readership even further. But enough about ourselves, let’s continue with some of the highlights among the approximately 1600 posts we published this year:

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Lab-on-a-chip

Lab-on-a-chip techniques have been under development for years, but it seems they are now slowly starting to become mature. Perhaps the most interesting one this year was the mChip, an HIV and syphilis test on a chip that was actually put to the test in the field in Rwanda. The cheap, credit card-sized device replicates all steps of an ELISA test and showed an impressive 100-percent detection-rate of HIV-positive cases, with only one false positive out of 70 total samples. In addition the chip could also potentially detect hepatitis B and C, herpes, gonorrhea and chlamydia, giving it the potential to revolutionize diagnostics especially in developing countries.

Other interesting lab-on-a-chips included a device that assesses semen quality, one that provides a beating heart-on-a-chip for cardiac studies and a petri-dish on a chip. An interesting twist on the lab-on-a-chip theme was the lab-on-a-touchscreen, turning capacitive touchscreens of mobile devices into a biochemical lab.

f4us5jqw The Best of Medgadget 2011

Robots

The da Vinci robot may have dominated medical robotics for the last few years, but this year we saw an influx of robots doing all kinds of things from transporting and dressing patients to shoving in endotracheal tubes and completely replacing the scrub nurse during surgeries. A few more useful robots were also released: one that enhances eye surgery precision, a stereotactic neurosurgical bot, a snake-like robot for cardiac surgery and a catheter-handling robot for cardiovascular interventional procedures. Bringing us closer to our Skynet future were the eerie human-like PETMAN and a robotic hand that can type on a keyboard just about as fast as humans can, although of course with greater precision.

g69h1f98 The Best of Medgadget 2011

Prosthetics

Prosthetic devices continue to get more and more advanced. One of the most advanced new commercially available prostethics is the i-Limb Ultra prosthetic hand, which has five individually powered articulating fingers and manually rotatable thumb and wrist, plus exercising strength proportional to the input signal with pulsing for increased grip force. It can be covered with natural looking skin coverings and you can even take it for a test drive even if you still have both of your hands. Less advanced, but equally impressive is the brain-controlled prosthetic arm developed by a couple of undergraduate biomedical engineers at a quarter of the cost of traditional prosthetic limbs.

For lower limb amputees there were the Power Knee and a combined knee and ankle prosthesis that lets them walk even faster. Curiosities were the prosthetic arm with an integrated phone dock and a Kickstarter funding drive for a prosthetic eye camera. Other posts provided interesting glimpses on both possibly the world’s oldest prosthetic devices and the future of prosthetics.

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Mobile/iPad

Last year we tipped the iPad as one of the most important medical innovations and indeed it has continued to deliver innovative medical apps.  Although competition from Android devices has heated up, Apple is still firmly in the lead in the medical field with the iPad and its little brother the iPhone. GE, Practice Fusion, SAP and ClearPractice all released or are working on iPad-accessible EMR’s and a plethora of radiological image viewers showed up along with the odd pathology image viewer. Unbound Medical, WebMD and PEPID all brought their reference offering s to the iPad, and textbooks became more interactive, while anatomy can now be studied from 3D models. More innovative however were the ICS Xprezz mobile clone of the patient monitor, an ECG add-on for iPhone or iPad, an app that streams procedures live to significant others in the waiting room and an app that measures vital signs using only the iPad’s camera.

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PET/MRI

Radiology is one of the most technically advanced fields in medicine and there were many new devices and upgrades to existing devices, each bringing incremental improvements to existing tech. One major breakthrough though was the introduction of whole body positron emission tomography/magnetic resonance (PET/MR) imaging systems by both Siemens and Philips. Siemens offers the Biograph mMR, a fully integrated whole body and simultaneous acquisition PET/MRI system. Philips on the other hand took a less integrated approach with its Ingenuity TF PET/MR, in which the patient table moves from the MRI scanner on one side to the PET scanner on the other side to acquire scans. In other MRI-related news, two years after the first MRI compatible pacemaker became available, Biotronik introduced the world’s first MRI compatible implantable defibrillator (ICD).

8w4jnsa45 The Best of Medgadget 2011

Kinect

Microsoft’s Kinect, launched late 2010, was hacked in many ways for medical purposes. Among the at least ten posts we published about it, were hands-free radiology viewers, Kinect-powered surgical robots and the Kinect being used to assess the weight of astronauts. More directly applicable for patients were hacks for indoor navigation for the visually impaired and a fall monitoring system for the elderly. Although in the end of course it is much more fun to have a magic mirror projecting your own internals onto yourself.

6whdfg The Best of Medgadget 2011

In-Car-Health

Car manufactures are increasingly turning their attention to in-car health management. Both Ford and Toyota explored the idea of adding ECG sensors to their cars, one integrated in the driver’s seat and the other in the steering wheel. Ford took it even one step further by partnering with Medtronic and others to develop a complete in-car health-management system. The system compromises of a Bluetooth-enabled continuous glucose monitor that connects to Ford’s Sync hands-free entertainment and control system, WellDoc‘s disease management platform where patients can document things like asthma attacks, glucose levels, and allergic reactions, all without letting go of the steering wheel, and access to data from SDI Health‘s Allergy Alert app that can provides local allergy related information as well as some other environmental health indices. And while others are working on autonomous driving vehicles, a heavily modified Ford Escape hybrid allowed a blind man to independently navigate 1.5 miles of a road course section with several obstacles at the Daytona International Speedway.

fg1q3uhd3 The Best of Medgadget 2011

Google Health Shutdown

Most of our posts are about new product launches and technological innovation, but this year we also saw one prominent service shut its doors: Google Health goes offline this January first. Google’s take at a personal health record was publicly introduced in 2008 and the company managed to team up with an impressive number of partners. Despite that it did not live up to the company’s expectations and suffered the same fate as many Google services that were just not good enough. Aside from Google Health, Google Body Browser also did not survive the Google Labs shutdown, although it will get a second life in the form of Zygote Body.

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DNA

DNA, one of the most essential and intriguing parts of life as we know it, remains an important topic in medical research and gadgetry. Costs for whole-genome sequencing keep plummeting, bringing us closer and closer to the 1000 dollar genome. A diagnostic chip was introduced that can discern different subtypes of acute myeloid leukemia for more individualized treatment, while another handheld DNA-analyzer will tell you how you react to and metabolize many common types of drugs from just a small saliva sample. DNA-based sensors can also be used to test for drugs, disease markers, contaminants or other molecules, and soon we will also be able to perform such tests and analyses in outer space. Of course, if you cannot afford space travel just yet, you can also eternalize your own DNA on canvas, on a rug or a colorful waterwall.

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Do-It-Yourself

In these times of economic crises, it seems totally appropriate to end with the more than a few do-it-yourself projects that came by this year. By far the most advanced was the OpenPCR, a computer controlled 16 well PCR machine built mostly with off the shelf components and free schematics. Developed initially with funding through Kickstarter, this little DNA xerox machine costs just $512 compared to $3000 for a traditional PCR machine. On the other hand, the most ambitious project was probably a home built electronic contact lens, which embeds a tiny LED between two fused contact lenses and is powered by a copper wire transmit coil ring that can be attached around the eye. A favorite part for DIY gadgets was the Arduino microcontroller, which was employed to build a sonar system, pulse sensor and combined with Apple’s Siri in Project Black Mirror, using EEG signals to activate Siri using only your thoughts (although various sources around the web have called this a hoax). In case this last one indeed turns out to be a hoax, you can always just revert to using a muscle biofeedback controller to move Mario around and save the princess.

With this, we conclude our list for this year. Of course, many other posts did not make the cut, and we are looking forward to hearing what you thought was the most significant medical technologies or gadgets introduced in 2011. For 2012, you can expect our continued coverage of all things related to medical technology and gadgets. Happy new year to you all!

single cell endoscope1 Nanowire Scope Looks Inside Living Cells

Images of a nanowire endoscope in close contact with a quantum dot cluster in a HeLa cell (left), and separated vertically from the cluster by 2 mm (middle) and horizontally by 6 mm (right). Colored circles and arrows mark the position of the cluster and movement of the endoscope.

Optical imaging of cells has taught us much of what we know in biology, but physical limitations prevent resolutions that would let us see many subcellular features.  Now researchers at Lawrence Berkeley National Lab and University of California, Berkeley are reporting the development of a nano-scale endoscope that can both image intracellular objects and deliver payloads precisely to the inside of living  cells without any observed damage to them.

fclrfl0r Nanowire Scope Looks Inside Living Cells

Fluorescence confocal image of a single living HeLa cell shows that via nanoendoscopy a quantum dot cluster (red dot) has been delivered to the cytoplasm within the membrane (green) of the cell.

The device consists of an optical fiber that delivers laser light to a tin oxide nanowire waveguide attached at the tip.  The nanowire’s narrow profile allows it to be inserted into the cell without damaging the membrane.  Once positioned, light delivered via the optical fiber is passed to the nanowire that re-emits it within a very narrow field of view.

Using the new technique, the researchers were able to deliver quantum dots and visualize intracellular objects that a traditional optical microscope cannot.

To test their nanowire endoscope as a local light source for subcellular imaging, Yang and his co-authors optically coupled it to an excitation laser then waveguided blue light across the membrane and into the interiors of individual HeLa cells, the most commonly used immortalized human cell line for scientific research.

“The optical output from the endoscope emission was closely confined to the nanowire tip and thereby offered highly directional and localized illumination,” Yang says. “The insertion of our tin oxide nanowire into the cell cytoplasm did not induce cell death, apoptosis, significant cellular stress, or membrane rupture. Moreover, illuminating the intracellular environment of HeLa cells with blue light using the nanoprobe did not harm the cells because the illumination volume was so small, down to the picolitre-scale.”

Having demonstrated the biocompatibility of their nanowire endoscope, Yang and his co-authors next tested its capabilities for delivering payloads to specific sites inside a cell. While carbon and boron nitride nanotube-based single-cell delivery systems have been reported, these systems suffer from delivery times that range from 20-to-30 minutes, plus a lack of temporal control over the delivery process. To overcome these limitations, Yang and his co-authors attached quantum dots to the tin oxide nanowire tip of their endoscope using photo-activated linkers that can be cleaved by low-power ultraviolet radiation. Within one minute, their functionalized nanowire endoscope was able to release its quantum dot cargo into the targeted intracellular sites.

Press release: A Single Cell Endoscope

Abstract in Nature Nanotechnology: Nanowire-based single-cell endoscopy

Flashback: How The Diffraction Barrier Was Broken to Achieve Sub 80 nm Optical Microscopy

astronauts medical tests Microsoft Kinect Camera May One Day Measure Mass of Astronauts in OrbitHow do you weigh someone in a zero gravity space station?  Well, you don’t, because their weight is zero.  But mass is ever-present and measuring it can be a difficult proposition without gravity. Currently a motorized chair on springs is used that measures how a person bounces when sitting on it.

Researchers from Eurecom in Alpes-Maritimes, France and Italian Institute of Technology’s Center for Human Space Robotics in Torino have developed a method that relies on a Microsoft Kinect 3D video camera to calculate the volume of a person in front of it and using statistics to turn that into an estimated mass measurement.

From the New Scientist:

Then the team ran their calculation using a statistical model that links weight to body measurements based on a database of 28,000 people. Velardo’s [Carmelo Velardo, computer scientist at Eurecom] estimates are 97 per cent accurate, corresponding to an average error of just 2.7 kilograms, which is comparable to the current method used on board the ISS.

“This technique appears feasible, although not without some effort,” says John Charles, chief scientist on NASA’s human research programme in Houston, Texas. He says that microgravity shifts water around inside astronauts’ bodies, which means their density may not match the assumptions in the model.

Charles adds that combining the idea with the existing weighing system might prove more beneficial, as the Kinect measures body volume while the stool measures mass.

Read on at the New Scientist: Kinect weighs astronauts just by looking at them

(hat tip: Engadget)

Image: NASA

insulin pump tattoos Insulin Pump Tattoos Make a Perfect Christmas Gift for Diabetic Kid

No one that has to wear an insulin pump is terribly excited by it, but parents of a Canadian boy with Type 1 diabetes managed to turn lemon into lemonade by tattooing pumps onto their own bodies in a show of camaraderie.  Berci Mesko over at ScienceRoll proposes this as the cutest story of the year and we tend to agree.  How often does one see Medtronic devices on tattoos?

Full story from The Canadian Press: Parents get insulin-pump tattoos to support diabetic son

(hat tip: ScienceRoll)

metal hip implant xray Scientists Identify Graphitic Carbon Within Lubricating Layer on Hip ImplantsHip replacement surgery has become a common procedure for people in advanced stages of arthritis, but the implants that are used continue to suffer from relatively short lifetimes that often lead to further surgeries. A central mystery of their failure has been the nature of the lubricating layer that forms on both the ball and socket of the joint. Metal-on-metal implants have demonstrated lower wear than metal-on-polymer devices and can be made with larger femoral heads to prevent dislocations, but the reason for the extended lifetime has not been clear.

Now researchers at Northwestern University, Rush University Medical Center, Chicago, and the University of Duisburg-Essen Germany have reported in the journal Science that, unlike previously thought, graphitic carbon seems to be a key ingredient in the lubricating layer that forms around the implants.  This surprising discovery should help implant designers develop longer lasting devices that take advantage of the graphitic carbon lubricant.

Earlier research by team members Alfons Fischer at the University of Duisburg-Essen and Markus Wimmer at Rush University Medical Center discovered that a lubricating layer forms on metallic joints as a result of friction. Once formed, the layer reduces friction as well as wear and corrosion. This layer is called a tribological layer and is where the sliding takes place, much like how an ice skate slides not on the ice but on a thin layer of water.

But, until now, researchers did not know what the layer was. (It forms on the surfaces of both the ball and the socket.) It had been assumed that the layer was made of proteins or something similar in the body that got into the joint and adhered to the implant’s surfaces.

The interdisciplinary team studied seven implants that were retrieved from patients for a variety of reasons. The researchers used a number of analytical tools, including electron and optical microscopies, to study the tribological layer that formed on the metal parts. (An electron microscope uses electrons instead of light to image materials.)

The electron-energy loss spectra, a method of examining how the atoms are bonded, showed a well-known fingerprint of graphitic carbon. This, together with other evidence, led the researchers to conclude that the layer actually consists primarily of graphitic carbon, a well-established solid lubricant, not the proteins of natural joints.

Press release: Hips that Function Better and Last Longer

Abstract in Science: Graphitic Tribological Layers in Metal-on-Metal Hip Replacements

transparent spinal cord Spinal Cord Made Transparent to Study Nerve Cell RegenerationStudying the growth of nerve cells is a difficult proposition because one has to isolate them from surrounding tissue and then analyze the very fine slices under the microscope. This process can be time consuming and prone to mistakes and errors.

An international team of researchers headed by neurobiologists at Max-Planck-Institut für Neurobiologie have developed a method of making the spinal cord transparent so that slicing and their 3D reconstruction is not necessary.

Details from the announcement:

Spinal cord tissue is opaque due to the fact that the water and the proteins contained in it refract light differently. Thus, the scientists removed the water from a piece of tissue and replaced it by an emulsion that refracts light in exactly the same way as the proteins. This left them with a completely transparent piece of tissue. “It’s the same effect as if you were to spread honey onto textured glass”, Ali Ertürk, the study’s first author adds. The opaque pane becomes crystal clear as soon as the honey has compensated for the surface irregularities. The new method is a leap forward in regeneration research. By using fluorescent dyes to stain individual nerve cells, scientists can now trace their path from all angels in an otherwise transparent spinal cord section. This enables them to ascertain once and for all whether or not these nerve cells recommenced their growth following injury to the spine – an essential prerequisite for future research.

Link: Scientists succeed in making the spinal cord transparent

Covidien Endo Stitch closeup In Study, Covidien Endo Stitch Cuts Operating Time and CostsIn a recent study, the Endo Stitch automated suturing device from Covidien was shown to lower mean hospital costs and operating room (OR) time during total laparoscopic hysterectomies treating benign conditions. In the study, the device reduced overall hospitalization costs by approximately $1800 and cut OR time by roughly 40 minutes, on average, when compared to those same procedures performed with robotic assistance.

Covidien Endo Stitch In Study, Covidien Endo Stitch Cuts Operating Time and CostsTo get some perspective on the automated suturing device for laparoscopic surgery, Medgadget spoke with Stuart Hart, MD, FACOG, FACS, co-director of the University of South Florida Center for the Advancement of Minimally Invasive Pelvic Surgery, who has used the device for years and helped present the study results at the American Association of Gynecologic Laparoscopists 40th Global Congress of Minimally Invasive Gynecology in late November 2011.

 

Medgadget: How did the device make such dramatic time savings possible in this study? Also, could you explain what the device is like in terms of usability?

Hart: Laparoscopic suturing is a very difficult skill to obtain. This is partly because it is almost like you are operating with stilts. In open surgery, we are used to having a needle driver and we are holding the needle very closely with the needle driver close to where our hands are. Whereas in laparoscopic surgery, we have these long instruments. One of the big challenges is driving needles through tissue from the longer distance.

The other big issue is, in traditional laparoscopic surgery, the surgeon is looking at a two-dimensional screen while operating in three dimensions.

Basically, the [Endo Stitch] device automates the process of suturing. Instead of having to go through this steep learning curve of learning laparoscopic suturing, this extremely simple device allows you to suture with very little skill needed and there is little training involved. It’s not much more involved than any laparoscopic instrument we typically use.

Just the ease of use of the device makes such impressive time savings possible. It allows you to very easily drive sutures through tissue without having to learn those advanced skills. [...] When you automate the process, suddenly, that time goes down significantly. It just simplifies the whole process by automating it through the device. And it really adds significant time savings.

 

Medgadget: A somewhat related question: Doctors these days are forced to do more with less: thanks to a shortage of MDs and growing pressure to control costs in medicine. How do you think the Endo Stitch addresses these trends?

Hart: I think it is a really interesting question because cost containment is becoming one of the biggest issues [in medicine]. In this study, we looked at two things: we compared [the Endo Stitch] to robotic surgery and to traditional laparoscopic hysterectomies.

One of the challenges, as a physician who teaches courses in laparoscopic hysterectomies, is that the majority of hysterectomies, approximately 60–65% of them, are still being done through big open incisions. This is amazing because we have been doing them that way for more than 100 years and you would think that we would advance to a newer technology. But partly the reason that it is still being done open is the challenge of developing the laparoscopic skills.

What the da Vinci robot has done is they have come in with a very nice instrument that happens to be very expensive. It enables the physicians to suture much more naturally because [it gives them] that seven degrees of freedom on your wrist. Basically, you suture with the da Vinci robot almost identically to how you suture with an open surgery.

One of the biggest issues with the da Vinci robot, even though it is a very elegant and sophisticated piece of equipment that works very well, is the cost. Do we really need a $2 million robot to perform the majority of our hysterectomies? And getting back to the rate-limiting factor of performing laparoscopic hysterectomies, it is the suturing. So suddenly if you had an enabling technology like the EndoStitch that would enable you to suture very easily, quickly, and efficiently, it would take away the need for the very expensive robot because you could do it with a much-less expensive piece of equipment. And so that is why we compared it to the robot. And that is why we saw all of the time savings in the OR and obviously the significant cost savings. There have been other studies that looked at robotic versus traditional laparoscopic surgery for hysterectomy and also showed a cost savings.

 

Medgadget: Besides its ability to speed surgical procedures and to save costs, what else is noteworthy about the Endo Stitch?

Hart: It is a very straightforward instrument. It is very simple to train physicians to use it.

The best thing to compare it to is the $2-million piece of equipment: the da Vinci robots. You have to get additional training, robotic training, to use it. And not every hospital can afford to buy a robot. On top of that, even if they can afford to buy a robot, they usually can’t afford to buy more than one or two. So you are very limited in the ability to even use it.

The Endo Stitch is obviously pretty inexpensive compared to the robot. It is no more than a typical laparoscopic instrument that we use. It really requires pretty minimal training. It allows the doctor to perform straightforward laparoscopic hysterectomies with significant—not only cost benefits, but benefits to the patient in terms of blood loss, decreased pain, quick return to normal activity, better quality of life, decreased risk of hernia formation. Those are your typical benefits of laparoscopic surgery. And to do it quicker than the robot, with less cost, and hassle, with trying to find time or the hospital that has the robot. And it is disposable. So you can throw it away at the end. It is a nice instrument. I’ve been using it for years and, as they come out with new iterations to it, I continue to expand my use of it.

Press release: Covidien Endo Stitch(TM) Automated Suturing Device Reduces Hospitalization Costs and Operating Room Time

growing blood vessels Smart Bandage Promotes and Guides Vessel Formation

Researchers at University of Illinois Urbana–Champaign developed an amazing little bandage, which they call a “microvascular stamp”, that promotes angiogenesis while guiding exactly where the vessels should go.

It is imbued with living cells, positioned in a defined pattern, that release growth factors around a wound and cause vessels to grow where intended.  The study will be appearing in next month’s issue of Advanced Materials.

From the announcement:

The stamp is nearly 1 centimeter across and is built of layers of a hydrogel made of polyethylene glycol (an FDA-approved polymer used in laxatives and pharmaceuticals) and methacrylic alginate (an edible, Jell-O-like material).

The stamp is porous, allowing small molecules to leak through, and contains channels of various sizes to direct the flow of larger molecules, such as growth factors.

The researchers tested the stamp on the surface of a chicken embryo. After a week the stamp was removed, revealing a network of new blood vessels that mirrored the pattern of the channels in the stamp.

The researchers see many potential applications for the new stamp, from directing the growth of blood vessels around a blocked artery, to increasing the vascularization of tissues with poor blood flow, to “normalizing” blood vessels that feed a tumor to improve the delivery of anti-cancer drugs. Enhancing the growth of new blood vessels in a coordinated pattern after surgery may also reduce recovery time and lessen the amount of scar tissue, the researchers said.

Link: Team designs a bandage that spurs, guides blood vessel growth

(hat tip: CNet)

pocketanatomy team med app publishing The Anatomy of an App: Medgadget Meets the Team Behind Pocket Anatomy (and Scores a Discount for You!)

Medgadget has been featuring a large number of medical apps and their developers over the last year – apps that are slowly changing the delivery and quality of healthcare in their own way. One such company is eMedia Interactive, a medical education app publisher based in Galway in the West of Ireland, with a strong focus on user-centered design. eMedia’s flagship product, Pocket Body, is a detailed 3D anatomy learning app, which we have been following at Medgadget since its release in 2010.

We visited eMedia’s headquarters earlier this month to catch up with CEO Mark Campbell and members of their interaction design team (who supplied a unique team photo just for Medgadget) to find out a little bit more about what’s involved in producing their intuitive and content rich anatomy apps. As a holiday season/New Year token of goodwill, and to coincide with our MedGadget feature, Mark and his team are offering a 50% discount for the Pocket Body for the iPad (normally $29.99) and iPhone (normally $19.99) until early January on the iTunes store.

Medgadget: Where did the idea for Pocket Body come from?

Mark Campbell: The idea for Pocket Body came about while getting to know, understand and observe how medical students, healthcare professionals, and the general public learn, communicate and visualize the complexities of the human body.

Our team’s background stems from multimedia design and development for university schools of medicine, private medical companies and hospitals. With the emergence of the iOS, it was a nice next step for us to migrate from creating detailed 3D animations and web-based medical eLearning courseware for our healthcare clients, to publishing our own unique suite of mobile medical education apps.

Medgadget: What is the major primary and secondary markets Pocket Body is targeting and how is it benefiting these end-users?

Mark Campbell: Our primary market is the medical student seeking an intuitive anatomy study aid. Our app is hugely popular with this cohort. We’ve also found it interesting to learn that this group use the app a lot in informal learning settings – i.e. using our multiple choice quizzes for self-testing and revision when on a coffee break, waiting for a bus or taking the subway.

Outside of this core group we are noticing increased inte

rest and use from residents looking to refresh their gross anatomy while working in a clinical setting.

Lastly, we regularly receive feedback from healthcare professionals who are using Pocket Body to engage with their patients when communicating a diagnosis. Instead of pointing to a wall chart or plastic model, they are using our app. Furthermore, not only do patients better understand their diagnosis, but they also find it easier to relay their condition to their families.

What is common to each of these groups is that they all share an interest in visualizing the human body.

Medgadget: You have mentioned user-centered design as a core value for eMedia. How do you carry out your end user validation of your products?

Mark Campbell: We see ourselves as being different in that we co-develop with medical students and professionals for medical students and professionals. In the creation of Pocket Body, we deliberately set out to engage with our primary audience – the medical student. We worked with groups of medical students to show us how they currently learn anatomy and what resources they use (i.e. flash cards, study notes, highlighter pens, video, cadaver lab notes, online quizzes, as well as existing web and mobile apps.) We discussed the positive and negative aspects across ea

ch resource and wondered, “…how can we bring about something meaningful and beautiful, that will complement these learning behaviors, and create a powerfully engaging learning experience using this new iOS technology?

The validation process began in 2009 with our continued close relationships with local and US-based medical students and professionals, and has continued through the daily feedback we receive, enabling us to push out meaningful updates to our community of users worldwide. In 16 months, this community has benefited from nine major updates to our Pocket Body app, with 90% of these changes emanating from medical practitioners’ and students’ feedback and suggestions. With each update freely available, it’s a “win-win” for all concerned. Many of our new users hear about us through word-of-mouth from existing users who are pleased to see us responding to the community’s collective needs.

Medgadget: How do you develop the models and content for you products?

Mark Campbell: Content and models within our apps are developed both in-house as well as licensed externally.

Medgadget: What is the challenge for the relatively small team at eMedia in producing such significant products to a wide audience?

Mark Campbell: Our unique mix of pedagogy, medical expertise, software development and user-centered design works really well for us, as it allows us to build in the individual feedback we receive into our user-centered design and agile software development processes.

We are in a growth stage right now, and our major challenge is to continue to make advancements, while maintaining our creative dynamic and user-centered spirit. We also want to continue to work with our community of users in developing first-class medical education software…but these are nice challenges to have.

Medgadget: Where would you see eMedia Interactive and Pocket Body 2-3 years from now?

Mark Campbell: I think the introduction of game-based learning, gamification techniques, and social learning technologies into the medical education sphere is where things are going. We want to be there too, as that’s where we see medical education moving towards in the coming years.

We love what we do and if we can still get the same satisfaction out of what we do in 3 years’ time, as a creative company, punching above our weight, building beautiful and meaningful medical education apps, then great!

Link: Pocket Anatomy…